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Goldman Academy

Cognitive biases in trading

Psychology⏱ 9 min readUpdated 31 Oct 2026
In this lesson you'll learn
  • The biases that affect trading decisions most
  • How each shows up on the chart
  • Practical counter-measures

Shortcuts that misfire

Our brains use mental shortcuts that work in daily life and misfire in markets. Knowing them doesn't remove them, but it helps you build defences.

BiasIn tradingCounter-measure
Confirmation biasOnly noticing evidence that supports your tradeWrite the case against the trade before entering
Recency biasOverweighting the last few tradesJudge on 50+ trades, not the last 5
Loss aversionHolding losers, cutting winnersStop and target fixed in advance
Sunk cost"I've lost so much, I can't close now"Ask: would I open this trade now?
OverconfidenceBigger size after a streakSize changes only on a schedule
AnchoringFixating on an old price ("it was 4000 last week")Use current structure and levels
Herd behaviourTrading because everyone in the group isTrade only your plan's setups

The best defence: process

Written rules, checklists and journals work because they move decisions out of the moment, where biases are strongest.

Common mistakes
  • Reading only analysis that agrees with your position.
  • Keeping a losing trade because of what it already cost.
  • Assuming you're immune to biases.

Check yourself

1. "I've lost so much, I can't close now" is…
2. A counter to confirmation bias is…
3. Judging a strategy on the last 5 trades is…

Key takeaways
  • Biases are normal mental shortcuts that misfire in markets.
  • Each has a practical counter-measure.
  • Process moves decisions away from the moment.
Education, not advice. Goldman Academy teaches how markets and tools work. Nothing here is a recommendation to buy or sell, and no lesson promises profits. Trading leveraged products carries a high risk of losing money; only trade money you can afford to lose. · Written by Goldman Academy, reviewed by Christian